MINIMAP
BRAND STRATEGY AND VISUAL IDENTITY
Conceptualized brand strategy and visual identity from scratch for new iOS application in development. This included a full brand book creation for investor pitches and internal use, ideating all social material for external communication channels, and building a 360 marketing campaign to leverage public interest before public launch. Instagram: @minimap_app
Social media as we know it is inherently anti-social, and Minimap promises to create a more connected world, for real this time. Minimap takes a scientific approach to the art of having fun through a frictionless, community-driven social map updated in real time. Users can pin and promote their events and always discover possibilities in their area, from flash deals to free events, food trucks, and private hangouts.
