Macy’s Beauty
#CelebrateMyStory
Rebranding campaign targeting Gen Z through leveraging Macy’s extensive history and insights on nostalgia. We've already grown up, so now we want to grow ON with Macy’s as it has played a huge part in shaping every individual to become their most authentic selves.
Pitched at Macy’s Herald Square HQ as finalists of the Digitas Client Project competition and were chosen as the winning team.
