Hair Food “TAKE A BITE” SPOT

Produced digital radio spots to help launch new Proctor & Gamble brand Hair Food at Saatchi & Saatchi NY.

This project took inspiration from food trends, utilizing the popular ASMR technique. Hair Food offers the richest, tastiest and most delicious food you can't eat - but your hair can. This shows the parallel between the pleasant sounds of the food being enjoyed with the delightful ingredients in the actual products.

This :30 spot ran on Spotify and Pandora nationwide.

I do not claim to own any material and all copyright is due to their respective owners.